The People Behind Artemax

Artemax began with a simple responsibility:

to let beauty give something back.

A work of art can change a room. It can also support an artist, strengthen a community, and create a more thoughtful relationship between people, place, and the objects they choose to live with.

That is the foundation of Artemax. Art made with care. Art presented with discipline. Art directed toward something larger than possession.

Behind Artemax are Billy Beson and Derek Bertelsen, whose collaboration brings together original art, interiors, material craft, curation, and large scale execution.

Derek Bertelsen’s work is shaped by material craft, future design, and the hidden architecture behind finished things.

His background in gemology, goldsmithing, fine glass arts, photography, digital art, and studio management informs his approach to light, material, composition, color, and execution. His practice later expanded through luxury residential design, large scale architectural art, and strategic communications for Fortune 100 organizations.

At Artemax, Derek brings image making, digital composition, material sensitivity, and executional structure to the company’s visual language. The work is shaped by color, scale, symbolism, place, and the shared belief that art should feel both intimate and permanent.

Billy Beson has spent more than forty years shaping interiors with restraint, warmth, and architectural presence. His work moves through historic residences, metropolitan high rises, private island environments, and private rooms where proportion and texture matter more than ornament.

His eye is trained by decades of listening to rooms. He understands how scale, silence, material, and placement can change the way a space is felt. For Billy, art is not an accessory. It is one of the elements that gives a room its gravity.

At Artemax, Billy brings this spatial intelligence to the curation of art, objects, and artists. His role is to help each work enter the world with permanence, character, and quiet force.

Why Artemax Exists

Artemax is built on the belief that beauty is not separate from responsibility.

A work of art can transform a room, but it can also support an artist, strengthen a community, and create a more thoughtful relationship between people, place, and the objects they live with.

That is the foundation of Artemax: art made with care, presented with discipline, and directed toward something larger than possession.